开心认识你。我是一个南方长大的普通女孩。
小时候立志当科学家，梦想成为居里夫人；后来转念想做记者，现在却把自己封号成「世界散步家」，研究到处瞎逛，偶遇灵感。
青春期的我最怕体育课，跑两步都嫌丢脸。没想到三十岁以后完全反转：飞盘、网球、徒步、攀岩，一个都没少。才发现，身体的可能性，也是自我力量的一种延伸。人生真的难以预测，也因此更值得相信——我们总能比自己以为的更强大。
现在，我专注于社会创新研究与传播，做的事情包括：
- 长期担任中国大陆首个社会创新平台 BottleDream 的策划与内容顾问，采访过上百位创变者，持续参与「瓶行宇宙」等公共议题活动的核心策划；
- 曾经在广告公司任项目经理，现在给喜欢的公益组织做内容与传播智囊；
- 在大湾区给社会创新和青年发展穿针引线；
- 不知不觉跑了不少村子，尝试把社会创新的思维用在地方创生
我的工作跨越社会创新、广告与消费品领域，擅长把复杂议题转化为公众可感知、可参与的创意表达。
期待未来能一起做点什么✨
I’m a Southern girl who once dreamed of becoming a scientist, aspiring to be like Marie Curie. Then I thought about becoming a journalist, and now I’ve crowned myself a “world wanderer,” exploring cities and streets to stumble upon unexpected inspirations.
As a teenager, I dreaded gym class—just running a few steps felt embarrassing. But life has a way of surprising you: in my 30s, I fell in love with ultimate frisbee, tennis, hiking, and climbing. It’s a reminder that life is unpredictable and you should never underestimate yourself.
Currently, I focus on research and communication in social innovation. My work includes:
- Serving long-term as a planner and content advisor for China’s first social innovation platform, BottleDream, interviewing over a hundred changemakers and contributing to core planning for public-issue initiatives like “Bottle Universe”;
- Previously working as a project manager in advertising, and now providing strategic content and communication support for nonprofit organizations I care about;
- Connecting social innovation and youth development initiatives across the Greater Bay Area;
- Traveling to numerous rural communities, experimenting with applying social innovation thinking to local revitalization.
My work spans social innovation, advertising, and consumer sectors, and I specialize in translating complex issues into creative expressions that are both perceivable and engaging for the public.